Graphic design

RAAIT is a company that designs, develops, and directly applies AI solutions in practice. For their manifesto and toolbox, which highlight six core principles, they asked me to redesign their outdated icons.

The results

I created a cohesive icon system that visually translates these principles while preserving RAAIT's brand identity. To achieve this, I consistently integrated the bean figure, a distinctive element present in both their logo and website, into the icons. This establishes a clear visual link between the principles and RAAIT's existing brand identity and ensures stylistic consistency across their communication materials.

The RAAIT bean figure

Extra icons

RAAIT's toolbox is divided into different axes. One of the key explorations is identifying which aspect of AI each tool belongs to. Within this framework, they have defined four aspects, for which a new set of icons was required.

For these icons, I chose to maintain the brand identity while shifting further into the blue tones of RAAIT's color palette. This creates a distinct yet harmonious extension of their visual language.

I crafted two creative one-pagers for an imaginary restaurant, drawing inspiration from designer Petra Janssen. Notably, I added a unique touch by handcrafting the restaurant's logo.

Inspiration

Petra Janssen uses a variety of different shapes and colors in her work. I loved the colorpallete of her work "the kwallen" so I decided to use it as inspiration for my onepager. I also used her technique where she used letters and shapes together and even piles them up. She is very creative and isn't scared to make her designs look expressive.

Hand written name logo

I hand written the logo for Boutis. I used modern cursive typography.